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The concept of luxury consumer goods, different in different geographical

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Many articles have discussed this issue, there is a joke that someone true religion picked up a luxury handbag, if it is in Europe and the United States, in women over the age of 30 looking for the owner, if it is in Asia, it is in the 30-year-old below to find the owner of a woman. It said the Economic Observer as a luxury in Asia, has been in hot pursuit of their homeland than in Europe and the United States more enthusiastic, especially among young people. Compared the two will find that China and the Asian region in terms of consumption of the brand concept, cultural cognition, and Europe and the United States have significantly different. In fact, in France, Italy, the United Kingdom, the United States and other fashion brands to focus areas, Asians are the main force, LV is sought after in Asia, by the fanaticism of the brand. Champs Elysees in Paris, there is a big road LV flagship store, the client 90 is the Asians, especially young women in East Asia, have more specialized staff in charge of the reception call number. The shop even asked the guests to show a passport, and the number of each purchase. Some time ago also reported the news on a number of women in Japan in order to purchase the latest LV handbag styles in the shop front was a long queue, I would like to surprise some foreigners saw this scene I'm afraid it can be seen only in Asia. Those from the Middle East oil the wealthy is to buy their big leather products, one of tens of thousands of francs to buy the suitcase is the smallest one 34 or more Sales of their policy seems to be null and void. If you still do not know if you see the following data on the known, according to an Investment Bank data shows that the luxury goods maker GUCCI main income is currently 39 from Europe, 24 from the United States, 18 from Japan, 13 to Since other parts of Asia, the economic downturn has continued for a decade of Japan's purchasing power was more than the other parts of Asia combined. However, with the advent of economic depression, terrorist attacks, there have been in the area of the downturn and the decline continued, and as the world's only continued strong growth in China has become the last piece of fat meat. You can log on the website about Louis Vuitton, even above in English, French, Chinese and Japanese four text types, from the details that reflect the Asian market, especially China and Japan, the importance of it.

In fact, people who really understand the brand has gone beyond the true religion structures of objects in the stage, will see celebrities and famous brand name of the relationship and economic background of good and evil of human nature to see the different way of life, implies the recognition by the brand-name culture. At present, most of the world's luxury European and American culture is rooted in the soil. Unique historical and cultural backgrounds, Europe and the United States understanding of the brand is often more profound than the Orientals.
 

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