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in 2004 Sun Jiawei in Shenzhen

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Mr./Mrs. Le, receives strong cultural and artistic atmosphere gradually influencing seven jeans since childhood, accumulated the deep art cultural education. From started long ago, she then had the unique understanding to US. 　

　in 2004 Sun Jiawei in Shenzhen 33rd session of " International intercontinental Miss " At the big game picked Shenzhen special zone " Champion " With " Chinese friendship Miss " Laurel crown. This beauty contest, has brought the commercial creativity inspiration for her in the future undertaking, the very long time, Sun Jiawei could not find oneself enterprise's interest spot continuously. Aries's she regarding the matter not in the least fervor which does not like, but regarding likes the thing can actually exceptionally rigid. At that time when participated in the beauty contest, in domestic very difficult to elect to the satisfied formal clothes, only could arrive at the Chinese Hong Kong mostly to elect. At that time people did not have the concept regarding the luxurious formal clothes. Therefore, she had an idea: To domestic comes the overseas luxurious formal clothes belt. Afterward, she has gone to the Yangtze River business school EMBA further education, will learn in there her to vainly hope for the quantification, then the formulation plan realized it gradually. “from last April to April, our year turnover had 10,000,000 Yuan, the net profit 50%, now above date sales volume 100,000.”Zhang Xiang said that to coordinate the net shop sale, song Riel started from last October, opened in 23 cities has seven jeans equaled more than 20 entity shops, the entity shop design and the net shop is the same, but the price must compared to-line high 10%. However, the entity shop is merely makes the promotion for the net shop to use, is not the main profit channel. 　　

He indicated that said song Riel will depend on the design win as before in the future, continues to enlarge designs this investment, every year will promote 400 to 500 new styles, but the price also will seven jeans continue maintains at the general big brand 1/4, “we will be must make pure B2C, will complete B2C with single-hearted devotion”.
 

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