The lack of overall planning
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Fashion Designers Association of Oriental Province Xiaochen that the Secretary-General, local clothing brand "Doo" But the reasons for the Mainland and the complexity of foreign brands, the key is to pay no attention to system planning, including new product development and promotion, marketing and store design.
Journalists in the survey that the Mainland and overseas sales of the clothing brand counters, one year at least four pictures, some of each are equipped with exquisite clothing catalogs, clothing and local counters rolex watches have only a brief introduction of the album manufacturers, and Some do not.
Displayed in the clothing, the Mainland and foreign brands to set up more glass, or a separate display, or to set off strong condenser, while local brands is the "unified shelf", regardless of primary and secondary, one thousand dollars and a special counter will be on the million hanging in the corner of silk pajamas, and the dozens of overlapping pieces together, it shows that quality can not clothing unique and beautiful style, it is difficult to arouse consumer desire to buy.
Xiaochen Oriental said that he and some contact with local clothing manufacturers found that they always thought that our own things, and not willing to promote the brand image and the input, do not love brand research, lead to good things are difficult to sell.
Mainland and foreign brands in the stores do to make the article, not only pay attention to display, area sales, and even demand-related eye-catching characters, and stores focus on well-being of color, do not hesitate to use professional lighting heavily irradiated, together with flowers and other decorations, give comfort warm feeling. In addition, rolex watches monthly or quarterly basis-related activities were organized, continuous display of corporate culture and promote the spirit of the brand. "Hainan's clothing manufacturers in this regard is a serious lack of."
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