In the long run, companies will be in product
by admin
"Autumn," gone, "winter" is around the corner. In the first half, due to monetary constraints, rising costs and other reasons, a direct result of inadequate volume manufacturers prepare, or to extend the stocking period, rock republic many manufacturers of basic semi-stock-out condition. As the industry as a whole last year, larger stocks, so basically last year's inventory to fill this year's lack of stocking. Popular for many years, "Distribution Sales Policy" will be abolished most of the underwear business, marketing and return to reason, producers will increase the direct sales stores building. By the end of the enterprises, "symptoms" of high-fat period, is expected to be half of the underwear company Guantingbingzhuan. Yiwu entertainment business is recession, Yangcheng Lake hairy crabs decline in value sales, number of exhibitors dropped Canton Fair foreigners, these rock republic phenomena are "winter" before the advent of being "swept under the autumn leaves."
In the long run, companies will be in product development and brand building in more inputs; production management, designers, and senior marketing personnel will be even more scarce; Consulting and design services companies will be more market category; a dealer brand management experience in a more popular. Underwear industry rock republic profit is shrinking, the objective to accelerate the weakening of traditional marketing channels, the new channel model will be long-term development (stores, chain stores); the traditional wholesale markets increasingly have no future, replaced by the integration of brand management concepts and methods of brand distribution center, such as the Nanjing Hongqiao market; thermal underwear market space for accelerated atrophy; Bao Tuan small businesses will survive, large enterprises will reach channel and brand extension. In short, the above phenomena are annotations underwear industrial upgrading, but also the inevitable development of economic laws. Financial turmoil is only underwear has accelerated the pace of upgrades to speed up the pace of the industry reshuffle.
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