In 1979, Pierre Cardin as
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In 1979, Pierre Cardin as "the aesthetic concept of" invited by the Ministry levis of Foreign Trade of China, organized the first fashion show, becoming the first Chinese people to know a Western luxury brands. The 20th century until the mid-70s, European and American luxury goods market is very narrow, in addition to the special parvenu nobles and wealthy, who would buy a Louis Vuitton suitcase or Patek Philippe watch? Chanel? It is to the French society more than 40-year-old woman in preparation, not to mention the expertise to serve the royal family and the hereditary nobility of Hermes.
Harris said that the fashion industry recognized a comparison point in time is the late 80's, the globalization of the luxury market in the years that really shape, there are three factors that played an important role. First, economic prosperity and creating a large number of high consumption levels; Second, tourism growth, tourism and consumption of luxury goods are always hand in hand; three luxury brand introduced the "democratization of fashion" strategy. "Democratization" of the most critical is a "perfume rule": If you can not afford to buy an item of clothing, always buy you a bottle of perfume. Perfume can also be replaced with lipstick, sunglasses, scarves, handbags, shoes. Consultants in accordance with the market explanation is that, get some high-end things, the standard was too high a price, but the purchasing power to attract people who have never tried to buy brand-name. Karl Rumsfeld to Chanel after the 80's, re-promote Chanel's sexy, elegant, but his greatest contribution was the introduction of jewelry, sunglasses, handbags, cosmetics, slippers and even beach, canoe, put it into the market of the most successful fashion brands. This levis process, the luxury of a great change in outlook, not only contributed to the birth of LVMH luxury goods carrier, but also promoted the Anya Hindmarch, Tod's, Manolo Blahnik, Jimmy Choo, Coach, such as the development of small luxury brand.
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