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    Lela and Payless initiated their relationship in September 2006 to launch the Lela Rose for Payless seasonal collection, a line of original footwear and accessory designs created in conjunction with Lela Rose's ready-to-wear clothing. Together, the footwear and clothing collections are unveiled on the runway at Lela Rose's New York Fashion Week show. Payless makes the designer collection available in stores and at payless.com for under about $40 an item.

    "Lela is a tremendous design talent with a truly unique view of American fashion. Her shoe designs are amazing with a strong focus on utilizing unconventional fabrics and colors paired with the right silhouette and discount rolex watches design details to make a $30 pair of shoes look like they
are $300," said Matthew Rubel, chief executive officer of Payless ShoeSource. "We are thrilled to extend our relationship with Lela Rose, and to expand into an infant and toddler line, as well as a special occasion line. Payless Guest Designers like Lela are a powerful element in our mission to democratize fashion in footwear -- through this partnership we are able to bring Lela Rose designs to shoppers nationwide so that more and more women, and little girls, can have access to her incredible sense of style and taste."
    The new multi-year agreements include four seasonal Lela Rose for Payless collections per year, as well as having Rose continue to design a line of infant and toddler shoes under the brand name Teeny Toes(R) Lela Rose Collection. Inspired by the birth of her daughter, Rosey Potter Jones, the line was first launched as an infant-only collection in spring 2008.  The line will continue to be inspired by Rosey and, reflective of her growth, it will expand to toddlers and also include "me too" styles that mimic the shoes from the seasonal women's line.
Payless ShoeSource and fashion designer Lela Rose announced today that they have signed a new multi-year agreement for Rose to continue to design her popular collection, Lela Rose for Payless(TM), available exclusively discount rolex watches at the footwear retailer. To further expand the partnership and draw from Rose's 2007 launch of her wedding collection, Payless and Rose have also agreed to Rose designing Unforgettable Moments by Lela Rose(TM), a special occasion collection exclusively for Payless initially due out in early 2009.
    Based on the tremendous positive consumer reaction and the first-time shoppers that the Lela Rose designs have lured to Payless stores, this new deal expands the partnership further into Rose designing a special occasion dyeable line of shoes under the label Unforgettable Moments by Lela Rose. This new collection will include several core classic discount rolex watches  styles, as well as refreshed seasonal silhouettes featuring the latest trend details, which can be dyed in 64 colors hand-picked by the designer.

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